Marketing with Mandy: Websites–Getting Started
Since my education and background are in the art/marketing end of things I thought I’d start a little something extra on my blog. I’ll call it Marketing with Mandy mostly because it lets me talk about myself in third person and feel really important. *grin*. These will pop up on my blog as I have time to get them out and will deal with topics/questions I see popping up on the net from other authors. I hope you find them helpful. Q: I’m an author. Do I really need a website? A: Yes. This will be one of your most powerful and affordable marketing tools. I know it can seem overwhelming at first but trust me, it’s worth it in the end. Q: I’m a new author and I don’t have a website yet. How do I go about getting one? A: There are many ways to do it. I suggest finding a hosting site. Here are some I recommend. Go Daddy Yahoo.com Dot 5 IX Web Hosting –PC World Mag rated them #1 so I guess that’s saying something 1and1.com— Q: I don’t really have the extra money to spend on a .com or .net/my own domain. Can’t I just use a free service? A: You can. I would HIGHLY advise against it. For one, you get what you pay for when it comes to these. I really don’t think it’s a good idea to have your homepage cluttered with ads and popups. I also think it’s impossible for anyone to remember your web addy if it’s longer than The Faces’ number 12 hit You Can Make Me Dance Sing Or Anything (Even Take The Dog For A Walk, Mend A Fuse, Fold Away The Ironing Board, Or Any Other Domestic Shortcomings). I think you see what I’m getting at here *snicker* It’s much easier to remember www.yourname.com or .net than it is something long with a lot of backslashes in it. In addition to all of this, you’re very limited on what you can do on the free sites. Q: I don’t have any skills when it comes to building webpages. Is there an easy way to do it? A: Most of the places I listed have website creator programs that they offer for quick set up. Microsoft Frontpage is a great program that comes with templates built into it. There are many places that sell website templates some are even for free. Just read everything they say. Some require you to have certain programs loaded on your computer to use. Like Frontpage or Dreamweaver. There are also a good number of people/companies out there that market web design to authors. (I know nothing about these places but some of the authors they have listed are names I’m familiar with… if you use someone or offer this service be sure to post your/their link in comments section!) Dream Forge Media Q: What should I have on my website? A: You need to have your books there/easy to find (Make sure you have BUY links for your books—make it easy for the reader to find them). Trust me when I say making them go on a hunt in search of how to buy your book will NOT result in a sale. It will leave them clicking the close button and moving onto to something else. Excerpts from your contracted works is always nice. Be sure to put your copyright info on there. An author bio. A little bit about your coming soon books/projects (remember not to post WIPs on the web). Email/Contact — a way for readers to contact you. Those are the basics of what you should have on your site. If you offer more, WONDERFUL! If not, you’ll at least have the barebones of what you should have. Q: What should I NOT have on my website? A: This represents you in the writing world. Use caution as to how you present yourself. I’ve seen author sites that have pictures of their cleavage and nothing else (not a head shot either, just breast one). While having a nice rack is an admirable quality, it’s not really going to put your best foot forward. Yes, it’s putting something forward but I don’t think it’s what you’ll want in the end. Avoiding hard to load images (ones that are too big) is another biggie. Text that can’t be read because it’s either too small, too big or too bright. Keep in mind, not everyone will have the same fonts you have loaded on your computer, loaded onto theirs. It’s best to stick with fonts that are preset on both PC and Macs. If you have something special you want to show up with different text, like your header/banner, you’ll need to make this in a picture/photo program and save as either a jpeg or a gif. When designing for the web the resolution needs to be lower than it would be for printing. So, 72dpi-150dpi tops (I do almost all of my graphics at 72 dpi for faster load times).
They have hosting plans starting at 3.99 a month. Used them when I first started. At the time they just didn’t have enough space to offer me (I’m a webspace hog… if you ever use as much as me I’ll be shocked LOL) This has since changed and they’re now offering plenty of space.
They have an easy to use template and interface for those who are a bit nervous.
They offer Frontpage extensions (this is something those of you building in front page will want to have to make it easy on uploading) They start at 4.95 a month and are saying that they’ll give you’re your domain name free.
I use them and I love them, they offer packages as low as 2.99 a month linux and MS hosting servers to host on (if you don’t know the diff, don’t worry but I’m guessing you’ll want to host on MS hosting ones. I use linux ones but it’s your call. If you don’t know which, ASK THEM. They are nice people. Also, they have front page extensions too. The others ones might but I didn’t go digging to find out. You get one free domain name with the 2.99 package.
( I lied I know a little about them. Several authors I’m very close to use them and love them)
I’ll get more into this in the coming weeks, giving you a glimpse at how to create graphics for the web.In addition to this, I’ll be talking about various tools/outlets for marketing yourself and your books (banner ads, print ads, cover ads, blogs, more about websites, name branding, bookmarks, brochures, press kits, book videos, and just about anything else I can think of to toss at you) in future Marketing with Mandy posts.
I also plan on having guest bloggers on to talk about various aspects of marketing in the world of writing. Look for posts in the coming weeks from Jaci Burton, Michelle Pillow and Shannon Stacey just to name a few. I’ll also be linking to blogs and sites discussing valuable marketing information for authors. Feedback is welcome and encouraged. In the meantime if you have any marketing questions specific to writing (or not) please ask away. If I can’t answer it, I’ll do my best to find someone who can.
[...] Also, author Mandy Roth has an excellent post up about Marketing and getting started with websites. Click here for the link [...]
March 17th, 2007 | #
THANK YOU SO MUCH for sharing information about marketing. Most of us newbies haven’t got a clue that we need to be proactive in marketing ourselves. I was already making up a website (I bought a domain name - romancingthewolf.com - and went with Yahoo) and it was helpful to go through your suggestions and double-check my content. I haven’t published my site yet, still refining things and waiting for cover art for my book, but I’d like to know more about BUY links - I agree with you that readers need to be able to act immediately on their impulses! I’ve seen some author sites feature a small banner/button for NCP that takes the user straight to the NCP site. Is that what you meant by a BUY link? Thanks
March 19th, 2007 | #
Hi Dani,
I’m glad to hear the marketing tips are helping out.
That’s great that you have your site started! I’m guessing you write for NCP
since you mention them in the email. If so, they offer a great coming soon cover
image you can put on your spot as a place holder.
http://mandyroth.com/coming8.jpg
The BUY links would be what takes the reader directly to
the spot they can click and buy YOUR book. Because your book isn’t out yet and
you don’t have an author page on the publisher site, you could link directly to
the publisher’s home page. When your book does release, change your buy link to
point right at YOUR author page (on the publisher site).
Here is an example
http://mandyroth.com/wicked_lucidity.htm
This is for Wicked Lucidity (out with NCP). You can see
that I put its book video up top, the ebook and then the print cover of it,
award graphic, blurb, one-liner, and I pasted a prologue in for that one (I
don’t always put that up, sometime I just link to excerpt). Right under that,
you’ll see a couple of links. One is a BUY NOW link. Click it and it will take
you to my NCP Author page. I could have bypassed that and gone to Wicked
Lucidity’s page at NCP but going to my author page there works too. Now that is
a just a hyperlinked word (meaning I underlined the text and added a link to my
page and please don’t think I’m talking down to you I just know that sometimes I
get going and people stare at me like…what are you talking about lady…lol) but
you could make a tiny graphic and write BUY on it and then link to your author
page too. Whatever you want. It’s up to you.
Yes, a lot of people put the NCP banners on their site.
Those would be linked right to publisher home page.
Hope this helps and good luck with your web building!!!!
Mandy
March 19th, 2007 | #
Hi Mandy! Still working on my site in Yahoo Sitebuilder, and can’t find the answer to what I thought would be a basic question — how large (or small) to make my pages. The settings for width and height have numbers only, no hint of what they’re measuring in. Any rules of thumb for this? Thanks so much, Dani
March 24th, 2007 | #
Hi Dani!
As technology goes up, so does the pixels of pages. Right now, I’d say a great rule of thumb is 800 wide x 600.
Scrolling up and down is acceptable. Scrolling side to side isn’t as grand and can’t be done with ease with a trackball mouse so try to avoid going too wide. A lot of people have displays higher than this but this is still a great number to go with for building a site.
March 24th, 2007 | #