Marketing with Mandy~Dorchester Publishing Spotlight Part V
A: Working with Dorchester is like being part of a big family where everyone is so comfortable with one another, you’ve almost got your own language. It’s a wonderful environment, and very nurturing.
Q: What tips/tricks do you use for marketing or promoting your own titles?
A: I don’t have any, to be honest. I make bookmarks, of course, but those are mostly for my readers and not part of any active promotion. Dorchester, on the other hand, has been fantastic about pushing each release through various buzz campaigns, capitalizing on word-of-mouth through the use of ARCs. It’s a wonderful program, and I really do think it has helped my sales. It all comes down to readers, after all. It doesn’t matter how much you promote your title with trinkets and gimmicks, the readers are the ones who raise you high (or tear you down), and thank goodness for that. It keeps you on your toes.
