Marketing with Mandy Author Spotlight: Sharon Cullen

Marketing with Mandy Author Spotlight: Sharon Cullen

Q: Tell us a little about your experience with Carina Press.

A: Carina Press and more specifically, Charlotte Herscher, have been a joy to work with. They’re very positive and very open to suggestions. I just love the energy they bring to my work.

Q: What tips/tricks do you use for marketing or promoting your own titles?

A: I use a lot of social media like Facebook, Twitter and guest blogging, to get the word out. I consider marketing and promoting a year round effort, whether I have a new release or not. I think in this day and age, it’s important for an author to be out there all the time. Plus, I’m a social media addict. I LOVE talking to everyone on Twitter and Facebook. The other day I posted a funny picture on my Facebook that said, “I love my computer. All my friends live in there.” LOL. That’s exactly how I feel. So while I’m promoting and marketing, I don’t FEEL like I’m promoting and marketing.

On the other hand, I think any author needs to strike a good balance. You don’t want to inundate your followers with “buy my book” tweets and posts. That just turns people away. So occasionally I will slip a “buy my book” tweet or post in there but not often.

Q: What is one thing you’d want to tell a newer author, just coming into the game?

A: Never, never, never give up. Keep writing, keep reading. As long as you have an open mind, are willing to learn and can handle critiques of your work, you WILL succeed. But you have to be willing to work hard. Writing isn’t easy, as much as some of my non-writing friends like to believe. Its hard and you have to be willing to put the blood, sweat and tears (lots of tears) into it.

Q: Could you tell us a bit about your latest release?

A: Her Dark Knight is a cross-genre romance. A little paranormal. A little historical, a little contemporary. It’s about Christien Chevalier, a Knight Templar given the job of protecting the Holy Grail and about Madelaine Alexander, his love from seven hundred years ago who has been reincarnated. Here’s a blurb:

Madelaine Alexander is on a mission. When her boss sends her to the hottest nightclub in town to meet with the owner, she won’t be deterred, even if that means standing in line for fifty-eight minutes in torturous heels while she’d rather be home in her pj’s with a bowl of popcorn.

A Knight of the Templar, Christien Chevalier was given immortality along with the responsibility of protecting the treasure of the Templars. He’s been unwavering in his task for centuries until his one true love—who died seven hundred years ago—shows up in his club, demanding his attention.

Christien couldn’t protect Madelaine when they first fell in love. She was married to a lord and he was simply a knight. Now, through some unknown miracle, she stands before him again and they have a second chance. But Christien fears that Madelaine is being used as a pawn in a dangerous game, a game of good versus evil that could affect all of mankind…

Q: Can you tell us a little about your current WIP’s?

A: I’m working on the second Knight Templar story. I’m also working on a romantic suspense, and the plot for my next historical is swirling around in my mind. It’s very crowded in my brain at the moment.

Q: How did you get into writing?

A: I started writing when I was ten years old. I’d read YA and, not liking the ending, would rewrite the entire story. Later, I joined my high school newspaper and knew I wanted writing to be a large part of my life. I graduated with a degree in journalism from Ohio University but writing jobs are hard to find. I worked several different jobs in several different areas. Then kids came along and, well, we all know how much time kids take. But ironically, it was when I was a stay-at-home mom that I had a little come-to-Jesus with myself. If I wanted to see my dream of writing a novel come true, then I had to start right then. That was eleven years ago and I haven’t looked back. I’m having the time of my life!

Q: How do balance family and writing?

A: Now that the kids are older it’s much easier. I have two teenagers and a tween. They aren’t nearly as needy as they used to be and tend to disappear in the evenings. I write while they’re in school, then take a few hours off when they get home from school. After dinner I’ll sit on the couch with the laptop and write some more while my husband reads or watches TV beside me.






  1. Stacy Wilson says

    Thank you so much for being a guest here! I am looking forward to this book. Sounds wonderful! I don’t think I have ever read a book that had a Knight Templar.

    Stacy Wilson

    dragn_lady at yahoo dot com

  2. Liz Semkiu says

    I love stories about the Knights Templar. This one sounds very interesting. As a reader, I have yet to be disappointed by any book I have purchased from Carina Press. They have some great authors and stories. Thanks for the contest!

  3. Leah Guinan says

    I just can’t wait to read this book. :-) I’ve never been disappointed by any of the authors that Mandy M. Roth has recommend. Thanks for the contest.

  4. Gayle says

    Can never go wrong with a recommendation for Mandy Roth. Look forward to reading this book.


  5. Stephanie says

    I Love this concept! The Knights Templar have such an air of mystery about them it’s great fun to see writers come up with their own versions. Did something specific draw your imagination to use this legend? Do you have an idea how many stories are going to be in the series?

    Thanks for sharing with us today! Can wait to read more about this!


  6. Melissa P. says

    Good luck with the series. I love finding new authors to add to my never ending TBR/TB lists.

  7. says

    Thank you, everyone!

    Stephanie – The Knights Templar have always intrigued me, especially so after I read Holy Blood, Holy Grail. I started reading more and more books and was sucked in by the mystery of their organization. Of course my romantic-bent mind started spinning stories.

    I’m anticipating at least one more story in this series but we’ll see!

  8. Debbie S says

    I read all sorts of books, but my first love has always been historical romance. Would love to read Her Dark Knight

  9. wanda flanagan says

    Thank you for sharing with us today your book sounds like a great read and I love the cover just gorgeous .Have a fantastic day.

  10. Cathy M says

    Great post, Sharon, and a fun way to get to know you. Your story touches on a time in history that I don’t really know much about. Will definitely look forward to read this book.

  11. Jeanette says

    I love buying at Carina Press..they have such good authors. And when Mandy thinks they are a good place I agree. This book sounds very very good!!!@ One of my fav genres of books.

  12. Tameka Green says

    Oh a knight how sexy. We girls just wish we could a damsel in distress. Lol

  13. says

    Two recommendations from Mandy in one day…..woo-hoo! This looks like something I’ll love….I’m guessing it’ll be on my Kindle within the next few hours…. :) Oh, and the cover is pretty amazing, too…..thanks for that.

  14. says

    “Never, never, never give up. Keep writing, keep reading.” Love this bit of advice to new authors! Thanks Sharon for visiting!

    I’ll select a winner for the contest on Friday!

  15. Michelle says

    Sharon I loved the part about juggling family and writing! Both are full time jobs within their selves! But I’m glad you do find the time! Enjoyed reading your Author Spotlight!

  16. Amanda says

    Again, cover is awesome!! I downloaded the sample for my kindle and it looks really good. Thanks for the recommendation!

  17. Julie Newberry says

    Hi Mandy, great interview, Hi Sharon, Love the cover on this one, I love a man’s forearms and these certainly stand out, I love the Knight’s Templar, the fact that they have been around for centuries intrigues me, Thankyou for a wonderful giveaway, x x


  18. Rhonda Walker says

    This sounds like a great story. Readers don’t mind the buy my book posts as long as they are evenly mixed with other fun and interesting posts. Sometimes we do need the reminders even when we have been dying for the next book!

  19. says

    Remind from bottom of EVERY blog page: *PRIZES-If you win a prize in a contest or theme day (etc) from Mandy’s blog or from any of its affiliates and do not claim it within 30 days, its void.

    We do this for the sanity of the record keepers.