I’m sure by now you’ve all heard about the process in which cattle goes to market. How you start them off in a large area and corral them through a narrowing stretch to where you want them to be. Marketing funnels are much the same way. NO, I’m not calling readers or buyers cattle, I’m explaining in a way I think a number of people might follow.
At the start of your marketing funnel will be your large area. Where the masses gather. Each step of the process from there is narrowing the passageway to the end goal—which should be you. Each step you have your readers take should be one more step toward you and your platform. What does that mean? Your website and your newsletter.
Remember what works for one author may not work for another so don’t be discouraged if something works. Try something else. Be innovative and don’t be afraid to ask your readers what brought them to you, how they found you, and what they like about your books. This will help you with your marketing down the road.